Walmart+ in first-of-its-kind dining partnership with Burger King
The latest perk for members of the Walmart+ paid membership program is a whopper of a deal for burger lovers.
Walmart is teaming up with fast-food hamburger giant Burger King to offer an exclusive dining benefit for Walmart+ members. Walmart+ members now receive 25% off any Burger King digital order every day.
And starting in September 2024, Walmart+ members can receive a free flame-grilled Whopper sandwich every three months with any purchase. According to the companies, this is the first joint offer of its type between a retail membership program and a fast food chain.
"The inclusion of a Burger King benefit in our Walmart+ membership portfolio is exciting," said Venessa Yates, senior VP and general manager of Walmart+. "We consistently strive to offer benefits that focus on our members, aligning with our commitment to deliver undeniable value and convenience. We're confident our members will welcome the additional savings, and we're thrilled to collaborate with a trusted brand like Burger King to offer this benefit."
How it works
Walmart+ members can redeem this benefit via the Burger King customer app or website. To activate this benefit, Walmart+ members will need to link their membership with their existing Burger King Royal Perks loyalty account, or create a Burger King account for free.
Once linked, Walmart+ members can visit the offers tab on the BK app or on bk.com, select a participating Burger King location, add the desired offer to the cart and place their order.
"Burger King has long been known for offering Guests high quality products for a great value – an approach that’s shared by our friends at Walmart, making this partnership a natural fit," said Pat O’Toole, chief marketing officer, Burger King North America. "We’re thrilled to join the Walmart+ program as its first ever dining partner and look forward to providing members of Walmart+ even more savings on their flame-grilled favorites at Burger King."
Walmart adds partner perks to Walmart+
Initially introduced in September 2020 and costing $98 per year or $12.95 per month, Walmart+ offers benefits including unlimited free delivery on orders of $35 or more, gasoline discounts of up to five cents a gallon and access to the chain’s Scan & Go app, which allows shoppers to avoid checkout lines by scanning items in the store and checkout using Walmart Pay.
[READ MORE: Walmart takes wraps off membership program]
Walmart has been bulking up Walmart+ with several different partnerships in the past two years. These include a telehealth benefit from Pawp for pet-owning members, as well as special cash back offers for members that use the WalmartPlusTravel.com site for travel-related bookings Walmart operates with Expedia.
The discounter also collaborates with the Spotify music streaming platform to offer a special promotion for Walmart+ members. New and existing Walmart+ members can receive six months of the Spotify Premium content streaming service for free.
Headquartered in Bentonville, Ark., Walmart Inc. operates more than 10,500 stores and numerous e-commerce websites in 19 countries. Based in Miami, the Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories.
