Vuori’s brand valuation shoots up to $5.5 billion on new investment
Vuori has some new investors as it looks to expand its global footprint in the still-growing athleisure market.
The premium performance apparel brand has received an $825 million investment led by global growth investors General Atlantic and Stripes, along with a cohort of additional investors. The investment, structured as a secondary tender offer, raises Vuori’s valuation to $5.5 billion.
Launched in California in 2015, Vuori has expanded its global presence to serving customers across 18 countries through a growing footprint of brick-and-mortar locations and a network of distributors. The brand, which recently opened a flagship in London, is expected to exceed 100 stores in 2026.
The new financing, which builds on the brand’s 2021 $400 million investment led by institutional investor SoftBank Vision Fund 2 at a previous valuation of $4 billion, reflects Vuori’s momentum in disrupting the athleisure industry and the shared belief from its partners and investors that the growth opportunity ahead is substantial, the company said. The U.S. athleisure market is expected to grow at approximately 7% CAGR through 2028.
“As we continue to drive momentum, growth, and market share gains, we are grateful to have the additional partnership of these leading organizations,” said Joe Kudla, founder and CEO of Vuori. “Alongside our existing major investors, General Atlantic and Stripes will be key strategic partners and supporters in our ongoing mission and growth journey. They bring industry expertise and track records in helping emerging category leaders accelerate their expansion efforts while sustainably scaling globally.”
As part of the transaction, Andrew Ferrer, managing director at General Atlantic, will join the Vuori board of directors.
“Vuori’s immense consumer loyalty and incredible product reflect the brand’s relentless focus on quality and innovation, customer experience, and cultivating its team and community. said Ferrer. “Vuori has significant whitespace to expand globally, supported by long-term tailwinds in athleisure and a large addressable market across women’s and men’s activewear apparel. We look forward to partnering and leveraging our global footprint to support these efforts for years to come.”
Vuori has described its performance apparel as being inspired by the active coastal California lifestyle — an integration of fitness, yoga, surf and life.
