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First Look: Vuori opens Shanghai location

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Vuori Shanghai
Vuori is continuing to grow its international footprint with its latest store. (Image courtesy of Vuori)

Performance apparel brand Vuori continues to expand at home — and around the globe.

Following a successful pop-up residence last fall, Vuori has opened its first brick-and-mortar store in China at Shanghai’s Jing’an Kerry Centre. The new location is the Vuori’s third international store, and part of its push towards 100 international locations by 2025.

Vuori currently operates more than 60 stores in the United States, with plans for up to 12 to open throughout the rest of 2024. So far this year, Vuori has opened locations at Legacy Place, Dedham, Mass.; Fashion Square, Scottsdale, Ariz.; San Francisco Premium Outlets; 2nd & PCH; Long Beach, Calif.; Cherry Creek Shopping Center; Denver; and Philadelphia.

Launched in 2015 as a direct-to-consumer brand, the Encinitas, Calif.-based Vuori is known for men’s and women’s athletic wear, including tops, yoga pants, sweat pants, shorts and more. The brand first launched its international expansion in 2022, making its products available through branded e-commerce shops in Asia, the Middle East and Mexico.

The new Shanghai store officially opened on May 17, offering a wide selection of Vuori’s products in a sleek, minimalist atmosphere.

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“For Vuori, it’s all tied back to being globally consistent but locally relevant – infusing the store design with the same laid-back, Southern-California aesthetic Vuori is known for, while also remaining sensitive to nuances in the domestic market, the Chinese consumer and cultural differences,” the company said.


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