Vuori names first chief product officer
A Southern California-inspired activewear brand has made a new C-suite appointment.
Vuori has named Heather Archibald as its new chief product officer, effective Monday, April 20. In the newly-created role, she will lead end-to-end product organization and oversee the lifecycle of the product portfolio from design and development to merchandising, raw material planning, production and sourcing strategy.
Most recently, Archibald served as the chief product & merchandising officer at sustainable footwear brand Rothy’s for more than three years. Her previous roles include chief product officer at women’s activewear brand Title Nine, and product and merchandising leadership roles at Restoration Hardware and Gap Inc.
“This is an exciting moment for Vuori as we continue to build on our strong momentum and invest in the capabilities that will carry us forward,” said Vuori founder & CEO Joe Kudla. “With Heather joining the brand, we’re reinforcing our commitment to a product-first approach – deepening innovation, sharpening storytelling and assortments, and bringing even greater rigor to how we scale while maintaining a deep connection with our consumers.”
The appointment of Archibald comes amid planned expansion for the brand. By the end of 2026, Vuori anticipates opening close to 25 new locations, including a total of 15 international stores.
[READ MORE: First Look: Vuori opens London flagship]
“Vuori has built something truly distinctive at the intersection of covetable, high-quality product, its strong ‘Built to Move In. Styled for Life’ north star, and a clear sustainable mission – each setting the stage for an unbelievable future,” said Archibald. “I’m honored to join the brand on this growth journey. It's an exciting time for us to continue elevating the product experience through innovation and grounded in our deep understanding of the consumer.”
Founded in Encinitas, Calif., in 2015, Vuori operates approximately 100 retail stores. It serves consumers in close to 30 countries through a network of owned and partner channels.
