Skip to main content

The Vitamin Shoppe enters global distribution partnership

Vitamin Shoppe private label bottles (Photo credit: The Vitamin Shoppe)
The Vitamin Shoppe is partnering with iHerb. (Photo credit: The Vitamin Shoppe)

A leading specialty health-and-wellness retailer is now offering more than 250 private-label products for online sale worldwide.

The Vitamin Shoppe is partnering with iHerb, an e-commerce retailer for vitamins, minerals, supplements and other health and wellness products, to provide online access to items from its private label brands including The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech and BodyTech Elite on iHerb's global platform.

iHerb now offers more than 250 products from The Vitamin Shoppe, with hundreds more slated for release in the coming months. Utilizing its own logistics network, iHerb directly ships every product to customers from one of its climate-controlled distribution centers located throughout the U.S. and Asia. 

[READ MORE: Vitamin Shoppe expands online delivery with Uber]

"At The Vitamin Shoppe, we believe everyone is deserving of good health, so we're especially pleased to now offer our high-quality supplements and advanced sports nutrition formulas to millions of new consumers in markets around the world, via the global reach of iHerb,” said Muriel Gonzalez, president of The Vitamin Shoppe. “Our collection of exclusive brands and products are consistently top sellers across our U.S. business, due to their trusted quality, innovation, and value. We look forward to bringing those industry-leading standards to our partnership with iHerb and its extensive international customer base."

Advertisement - article continues below

"Since its founding, iHerb has been providing customers across the globe with authentic products from trusted, reliable, and revered brands. We are proud to welcome The Vitamin Shoppe's proprietary brands to our site, further enriching our diverse product offerings," said Lindsey Wiefels, senior VP of merchandising for iHerb. "Our collaboration and partnership enable us to fulfill our mission of providing customers worldwide access to the highest quality health and wellness products. Together with The Vitamin Shoppe, we look forward to empowering individuals to prioritize their physical and emotional well-being."

Based in Secaucus, N.J., The Vitamin Shoppe operates 700 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, as well as an e-commerce site.

Founded in 1996 and based in Irvine, Calif., iHerb offers an online selection of vitamins, minerals, supplements and other health and wellness products from over 1,800 brands.

This ad will auto-close in 10 seconds