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P&G thanks moms, builds brands with Olympics
Procter & Gamble, a Worldwide Olympic Partner, kicked off the company’s Thank You Mom campaign with its Raising an Olympian series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).
The launch of the Thank You Mom campaign marks 100 days to go until the start of the Sochi 2014 Olympic Winter Games and is supported by more than 15 P&G brands around the globe such as Pampers, Head & Shoulders and Covergirl.