U.S. e-commerce market nears $1.4T, trails one country
The U.S. recorded e-commerce revenue of $1.38 trillion in 2025, making it the second-largest e-commerce market in the world.
Global e-commerce sales totaled $6.8 trillion in 2025, with MobilLoud projecting that figure to increase roughly 12% to $6.88 trillion during 2026. China reported the highest e-commerce revenue of any country in 2025 with $3.45 trillion.
Top 10 Largest E-commerce Markets by Revenue
Rank | Country | Revenue | Penetration Rate |
1 | China | $3.45 trillion | 47% |
2 | United States | $1.38 trillion | 15.80% |
3 | United Kingdom | $195 billion | 30.60% |
4 | Japan | $169 billion | 15% |
5 | South Korea | $147 billion | 30% |
6 | Germany | $140 billion | 18% |
7 | India | $136 billion | 5% |
8 | Indonesia | $94 billion | 31.90% |
9 | France | $92 billion | 17% |
10 | Canada | $88 billion | 12% |
In addition, China had the highest e-commerce penetration rate of the top 10 global e-commerce markets in 2025 (47%), far outpacing Indonesia, which had the second-highest e-commerce penetration rate of 32%, with the U.K. (31%) and South Korea (30%) close behind.
The U.S. only came in sixth in terms of e-commerce penetration (16%), closely following France (17%). Three-quarters (76%) of U.S. e-commerce is conducted via mobile device, which MobiLoud said is responsible for helping to drive a 10.5% year-over-year e-commerce growth rate in the U.S. from 2024 to 2025.
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MobiLoud identifies Amazon, Walmart, eBay, and Shopify as the key e-commerce platforms in the U.S.
“The U.S. market is mature but far from saturated,” Pietro Saccomani, founder and CEO of MobilLoud, said in comments emailed to Chain Store Age. “With penetration below 16%, there's significant room for growth, particularly in categories like grocery and business-to-business that have been slower to move online. While high-penetration markets like China and the U.K. offer stable, predictable demand, mid-penetration markets like the U.S. still have structural challenges—like established traditional retail—to overcome.”
MobiLoud synthesized data from multiple industry sources including Statista, eMarketer, Shopify Enterprise, Trade.gov, and regional market research firms. Figures represent 2025 estimates and 2026 projections as of February 2026.
Global e-commerce market highlights
| Metric | 2025 | 2026 (Projected) |
|---|---|---|
| Global ecommerce sales | $6.8 trillion | $6.88 trillion |
| Share of total retail | 20.1% | 21.1% |
| Online shoppers worldwide | 2.77 billion | 2.9+ billion |
| Year-over-year growth | 8.3% | 7.2% |
