The top shopping app of 2025 is…
One shopping app showed impressively explosive growth in sales, downloads and valuations during 2025.
Whatnot, a live shopping app that originated as a platform for buying and selling collectibles but in 2025 expanded to more than 15 categories including food, cars, luxury goods, and wholesale, was ranked number one out of the top 25 shopping apps for 2025 by MobiLoud.
During 2025, Whatnot reported 541% year-over-year download growth; $6 billion in gross merchandise value, up 100% from $3 billion in 2024); and 1.61 million new installs in November 2025 alone.
The app’s valuation went from $4.97 billion to $11.5 billion in one year, as tracked by MobiLoud. In addition, the average user spends more than 80 minutes on day on Whatnot, which is longer than the average user spends on the Netflix app.
Top 25 shopping apps of 2025
# | App | Category |
|---|---|---|
1 | Whatnot | Live Shopping |
2 | Temu | Discount Marketplace |
3 | SHEIN | Fast Fashion |
4 | Shop (Shopify) | Marketplace |
5 | AliExpress | Discount Marketplace |
6 | Walmart | Big-Box Retail |
7 | Amazon Shopping | Marketplace |
8 | Depop | Resale |
9 | Alibaba.com | B2B Marketplace |
10 | Circle K | Convenience Retail |
11 | eBay | Marketplace |
12 | Capital One Shopping | Deals & Cashback |
13 | Etsy | Handmade Marketplace |
14 | Fetch Rewards | Rewards |
15 | Klarna | Buy Now Pay Later |
16 | Affirm | Buy Now Pay Later |
17 | The Home Depot | Home Improvement |
18 | Target | Big-Box Retail |
19 | Best Buy | Electronics |
20 | Poshmark | Resale |
21 | Afterpay | Buy Now Pay Later |
22 | Vinted | Resale |
23 | Mercari | Resale |
24 | Sole Retriever | Sneakers |
25 | Blinkit |
How Whatnot captured the top spot
The Whatnot app’s valuation went from $4.97 billion to $11.5 billion in one year, as tracked by MobiLoud. In addition, the average user spends more than 80 minutes on day on Whatnot, which is longer than the average user spends on the Netflix app.
MobiLoud analysis indicates the following features of Whatnot helped drive its highly successful performance in 2025:
- Whatnot sellers aren't anonymous storefronts. The platform's reward program drives a 20% lift in repeat purchases.
- Whatnot is designed around randomly finding things, with an "and whatnot" section (basically uncategorized products) where new categories can emerge on their own.
- The live format turns shopping into habit-forming content.
- Whatnot uses AI for product recognition, listing creation and fraud detection. But the sellers are still real people rather than AI-hosted streams.
[READ MORE: Consumer mobile commerce preferences are changing – here’s how]
Other notable shopping apps
MobiLoud also offered commentary on what it calls four "mobile commerce giants" that did not have breakout years but remain leading shopping apps:
Amazon Shopping
The Amazon Shopping app has more than 105 million monthly active users and generates more than $50 million in monthly revenue and is a consistent market leader. MobiLoud credits the Amazon Prime ecosystem, same-day delivery and easy returns for the app’s success, calling it a loyalty tool as much as a shopping app.
Shein
Shein recorded 74 million downloads in the first half of 2025 with 5.3 million U.S. downloads between June and August. The app features seven-day production cycle and thousands of new items every week at ultra-low prices. Download numbers keep climbing, and MobiLoud advises Shein is especially popular among price-conscious Gen Z shoppers.
Temu
With 1.2 billion cumulative downloads and 530 million monthly active users at its August 2025 peak, MobiLoud says Temu offers ultra-low prices and direct manufacturer connections and has a hard model to compete with on price.
Walmart
Walmart has more than 64 million monthly active users and 380,000 to 440,000 weekly downloads and consistently is a top five shopping app. According to MobiLoud analysis, Walmart succeeds due to its omnichannel execution; online ordering, in-store pickup and grocery delivery with a strong logistics infrastructure and physical stores everywhere.
To determine its listing, MobiLoud tracked how many months each app held a position in the U.S. shopping category top 100 (iOS and Android combined), peak ranking, year-over-year ranking movement, year-over-year download growth rates and category dominance.
