United Supermarkets runs gamified New Year's fitness challenge
A Texas-based supermarket chain is once again launching a monthlong January campaign designed to help customers eat healthier.
United Supermarkets, which operates as a separate division of Albertsons Companies Inc., is returning its "28-Day Challenge" campaign to its United Supermarkets, Albertsons Market, Market Street and Amigos banners through Jan. 28, 2025.
The program, first launched in January 2024, features a series of interactive games and actions linked to customers’ loyalty accounts that the retailer’s registered dietitian designed to help users establish realistic objectives for improved wellness.
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United Supermarkets developed the promotion was developed in partnership with loyalty program solution provider TCC Global, a leading loyalty program solution provider.
"Most of us start the new year with a fresh set of goals for our lives and the 28-Day Challenge was created to help our guests make progress in their efforts on their journey to health," said Tony Crumpton, chief marketing officer at United Supermarkets. "We had great feedback from a successful campaign in 2024, so the new 28-Day Challenge is even better and can be more impactful on that journey."
The 28-Day Challenge includes activities designed to help customers keep track of their fitness and wellness progress, form healthier eating habits, and improve overall nutrition. Each game or activity completed enters the customer into the campaign's grand prize of $500.
There is also a range of content resources available to support loyalty members’ wellness efforts, including articles and quizzes, as well as a series of dietitian-created educational videos.
"Health and wellness are an increasingly important marketing element in the supermarket channel and programs like the 28-Day Challenge reflect that trend," said Rick Swinkels, CEO of TCC Global. "The team at TCC is honored to collaborate with United Supermarkets in the development of such an impactful campaign that can literally change customers’ lives for the better."
United Supermarkets, LLC, d.b.a. The United Family, is a Texas-based grocery chain with stores in 54 communities across Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 99 retail grocery stores under four banners: United Supermarkets, Market Street, Amigos and Albertsons Market. It also operates 39 convenience stores under three banners: United Express, Market Street Express and Albertsons Market Express.
The United Family also includes ancillary operations R.C. Taylor Distributing, USM Manufacturing, and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Companies Inc.
