Ulta Beauty has reorganized its top leadership — by promoting from within — in a move the company said was designed to position it for long-term growth and market share capture.
The beauty giant announced the Kecia Steelman will serve in an expanded role, taking on responsibility for Ulta Beauty’s international growth as chief store operations officer & president, international. (In May, the retailer said it planned to expand internationally, starting with Canada. But it did not reveal a date or location.)
In other changes, Monica Arnaudo was promoted to chief merchandising officer; Shelley Haus was promoted to chief marketing officer; and Prama Bhatt promoted to chief digital officer, overseeing digital, including digital innovation, and e-commerce.
In addition, Dave Kimbell previously president and chief marketing and merchandising officer, will remain as president and will oversee merchandising, marketing, digital functions and the corporate strategy team.
“Our ability to promote from within underscores the incredible talent and passion our team has for growing our business and leading through our values,” said Kimbell. “With this world-class leadership team, Ulta Beauty will continue to deliver an unrivaled in-store experience and merchandising assortment, drive our digital innovation and engagement, and continue to establish ourselves as a powerful and meaningful brand.”
As of November 2, 2019, Ulta Beauty operates 1,241 retail stores across 50 states and also distributes its products through its website.