Uber Freight provides transparent pricing, booking

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Uber Freight provides transparent pricing, booking

By Dan Berthiaume - 07/09/2020

Uber’s shipping platform is applying artificial intelligence (AI) and machine learning (ML) to pricing and booking.

Uber Freight is integrating directly into the Blue Yonder Luminate platform to provide instant quoting of real-time market-based prices and instant booking capabilities up to two weeks in advance of loads.

Blue Yonder’s Microsoft Azure-based Luminate platform combines internal and external data from across a customer’s digital supply chain assets to allow for actionable AI- and ML-based business decisions. Using an API, the dynamic pricing discovery solution will enable businesses that use the Blue Yonder transportation management solution to tap into automated execution, dynamic routing guides, and Uber Freight’s capacity network of over 50,000 freight carriers in the U.S. and Europe.

“Uber Freight’s partnership with Blue Yonder will provide businesses the innovative tools they need to implement digital transformation in their freight process, enabling end-to-end visibility from planning to execution,” said Laurent Hautefeuille, head of business development at Uber Freight. “Together, we’re making our tech-forward approach to freight – from real-time pricing to instant capacity – available to more businesses looking for more foresight and control of their operations in today’s dynamic market.”

“At Blue Yonder we want to empower companies with real-time data to make informed, intelligent, profitable decisions, ultimately accelerating global business growth and we know Uber Freight is aligned with this mission,” said Terry Norton, VP, 3PL & transportation at Blue Yonder. “We’re thrilled to amplify our offering with their freight network density and unique real-time pricing to give our customers an edge in this challenging market.”

Uber Freight’s platform connects carriers to optimized loads and shippers to nationwide capacity.