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Sport Chalet, Los Angeles
Sport Chalet has opened its first urban retail concept, at the renovated FIGat7th center in downtown Los Angeles. Sleek and contemporary looking, the 27,000-sq.-ft. store puts the emphasis on education and training, with a dedicated central area, the “Expert Center,” for classes and clinics. It’s designed to facilitate customer interaction with in-store experts on any topic, ranging from bike repair to the area’s best surfing spots.
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Lorna Jane, Santa Monica Place, Santa Monica, Calif.
The mantra of “move, nourish, believe” occupies a prominent spot on the blue walls of Lorna Jane, Santa Monica, Calif. With its bright colors, fashionable accents, and welcoming atmosphere, the store has an upbeat, sporty-girl vibe that is very much in keeping with the Australian active wear brand’s positioning. Motivational expressions can be found throughout the space.