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Tractor Supply automates enterprise pricing

Tractor Supply has set a long-term target of 3,000 stores.
Tractor Supply Company is upgrading pricing.

Tractor Supply Company is streamlining and scaling optimized pricing across its omnichannel retail network.

The nation’s largest rural lifestyle retailer is implementing the intelligent pricing platform from Revionics, an Aptos company as its business continues to grow. Tractor Supply will utilize the Revionics Base Price and Markdown applications across locations and products to help keep up with shifting factors such consumer demand and market conditions.

"Tractor Supply is focused on providing customers with what they need at the everyday low prices they deserve," said Matt McGrath, Tractor Supply VP of pricing, events and presentation. "Our collaboration with Revionics plays an important role in our ability to offer customers the most attractive prices. The scale and sophistication of Revionics, along with the ability to price at a localized level, have been extremely strategic for our business. We look forward to the continued benefits from their technology platform."

"With its deep understanding of its customers, convenient neighborhood locations and investments in customer-centric pricing, Tractor Supply is doing all the right things to continue to serve its customers with legendary service and earn their sustained loyalty,” said Scott Zucker, GM at Revionics, an Aptos company.

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"This retailer has done an excellent job leveraging AI in meaningful ways across its enterprise for functions including customer service, inventory availability and, of course, pricing," Zucker said. "We are proud to be Tractor Supply’s longstanding partner for pricing excellence and innovation."

Tractor Supply revamps loyalty program

Tractor Supply Company  is upgrading its pricing capabilities as it makes a number of enhancements to its Neighbor’s Club loyalty offering. These include benefits such as the ability to earn rewards more quickly and streamlined tier qualification.

Since its relaunch in 2021, Neighbor’s Club has come to represent more than three-quarters of sales for Tractor Supply. The retailer opened membership to customers of its small-box pet supplies chain, Petsense by Tractor Supply, in 2022.

As of March 30, 2024, Tractor Supply Company operated 2,233 Tractor Supply stores in 49 states and 202 Petsense by Tractor Supply stores in 23 states. 

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