Rendering of Toys“R”Us store that will open at Dallas Fort-Worth International Airport.
Toys"R"Us is taking flight.
WHP Global, which acquired the toy retailer in 2021, has entered into a partnership with travel retailer Duty Free America to open the first-ever Toys"R"Us airport location. The store will be located in Terminal At at Dallas Fort Worth International Airport (DFW), the world's second busiest airport. It is slated to open in time for holiday 2023.
The store will feature a life-size 3D sculpture of Geoffrey the Giraffe and a curated selection of toys and games from popular brands. With demonstration tables for hands-on play and iconic brand elements throughout the space, the new airport store brings a fun Toys"R'Us experience that caters to gift buyers on-the-go and parents traveling with children, the company said.
"We are thrilled to partner with Duty Free Americas to introduce the first-ever Toys"R"Us airport store, an exciting new concept that we believe could roll out in airports around the world," said Yehuda Shmidman, chairman and CEO of WHP Global.
Since its acquisition by WHP, Toys"R"Us has experienced significant growth doubling its footprint by 50% in 2022 with the national rollout in the U.S. at all Macy's stores.
In April, the company entered into a partnership with Mexican retail El Puerto de Liverpool ("Liverpool") to launch the toy brand in Mexico for the first time. It also has launched in India and the UK.
Toys"R"Us generates more than $2 billion in global retail sales annually through 1,350-plus stores and e-commerce businesses in more than 30 countries.
Duty Free Americas is the largest duty-free retailer in the Americas, operating approximately 200 stores in airports, border crossings and seaports located in the United States, Latin America and the Caribbean, and other international locations.
"We are excited that WHP Global selected us to introduce a new retail concept to the travel industry," said Jerome Falic, CEO of Duty Free Americas. "Toys"R"Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers."