Toys"R"Us opens 160-plus stores nationwide
Toys"R"Us has expanded its U.S. retail footprint in a big way — with help from a partner.
The toy retailer said that 160-plus standalone Toys"R"Us stores are now open across the United States in partnership with Go! Retail Group. Building on the momentum, the company is opening a store at New York City's Grand Central Terminal, with a grand opening celebration on Friday, Nov. 20.
The nationwide rollout with Go! Retail Group, which was first announced in September, represents a significant step in the continued growth of Toys"R"Us in the United States. The new stores build on the brand's existing U.S. retail presence, which includes Toys"R"Us shops inside Macy's stores nationwide.
"Opening 120 new standalone stores across the country in just a few months is an incredible achievement for Toys"R"Us, and we're thrilled to build on that momentum with a new store at New York City's iconic Grand Central Terminal," said Jamie Uitdenhowen, executive VP of Toys"R"Us at WHP Global, which acquired the toy retailer in 2021. "With over 1,800 stores in more than 37 countries, we're bringing Toys"R"Us to customers wherever they live, shop and travel, and there's no better time to do that than the holiday season."
WHP is a global brand management firm with a portfolio of more than 16 consumer brands that generate over $9.5 billion in retail sales. In May, in a joint venture with G-111 Apparel Group, it agreed to acquire Marc Jacobs from LVMH Moët Hennessy Louis Vuitton.
The new Toys"R"Us stores feature a curated assortment of the season’s hottest toys, collectibles and must-have gifts from popular toy brands and the latest movies. Select locations boast “Creator Studios,” dedicated spaces where influencers, creators and toy brands can create content, unveil new products and host toy reveals, launches and special events.
Toys"R"Us generates more than $2 billion in annual retail sales. It has over 1,800 stores and e-commerce businesses in 37-plus countries.
Based in Austin, Texas, Go! Retail Group has grown to operate an extensive network of pop-up stores across six countries, alongside year-round retail locations, e-commerce and wholesale.
