Topgolf to roll out open-concept venue complete with backyard games
Topgolf keeps changing its game.
Topgolf Entertainment Group will introduce a “backyard-style” concept featuring an open, single-floor layout in April, at the Village of Riverwatch in Augusta, Ga. Additional locations will follow in Chattanooga, Tenn., and Waco, Texas.
The “community-focused” format has a smaller footprint than Topgolf's core concept and offers food and beverages, seating areas with fire pits and picnic-style dining tables. Guests can play Topgolf's signature games in climate-controlled hitting bays, as well as a variety of backyard-style games such as bean bag toss and life-sized Jenga.
The new concept will also have a 13-ft. programmable video wall, VIP party patios, custom localized pop art and wall murals, more than 50 big-screen TVs and a live music stage.
"This new venue format provides our guests with the same Topgolf fun, but in a new and innovative environment," said Topgolf Entertainment Group CEO Dolf Berle. "Everything about these open-concept venues has been purposefully designed for energy and entertainment.”
According to a spokesperson, Topgolf’s open-concept venue is designed to be freestanding, with locations near retail centers and densely populated areas.
Topgolf’s single-level design is the latest in the brand's growing range of formats. In January, the company unveiled Lounge by Topgolf, a smaller format that combines an upscale restaurant and bar with virtual gaming experiences. The first location is in Kirkland, Wash.
Topgolf Entertainment currently operates 58 technology-enabled locations across the globe.