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12/06/2021

Tiffany opens at American Dream

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture

American Dream has a new luxury tenant.

Tiffany & Co. has opened a 4,000-sq.-ft. location at the massive retail and entertainment center in East Rutherford, New Jersey. The store is located in American Dream’s luxury wing, The Avenue, which opened in September. Other Avenue tenants include New Jersey’s only Saks Fifth Avenue, Hermes, Dolce & Gabbana, Mulberry and more.

Last week, Toys “R” Us said it would open a flagship — its first in the U.S. under its new owners — at American Dream. It’s due to open in time for holiday shopping.

[Read More: Toys ‘R’ Us to open global flagship at American Dream]

The new Tiffany has a luxurious atmosphere that immerses visitors into the world of Tiffany. The store is designed to be warm and inviting and to honor the jeweler’s rich heritage. The glass façade offers clear visibility into the entry with uninterrupted views across the space.

The assortment includes the brand’s most coveted jewelry collections including Tiffany True engagement rings which debuted in 2019, and the new Charles Tiffany engagement ring for men that launched in May 2021.

Tiffany’s commitment to diamond sustainability and responsible sourcing is highlighted not only in engagement rings, but throughout the retail level through Tiffany’s Diamond Craftsmanship Journey program. Tiffany has taken an unprecedented step in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carats or larger). By taking transparency to the next level and sharing the full craftsmanship journey of its diamonds, the program reinforces the House’s commitment to ensuring that every step in the journey of its products contributes to the well-being of people and the planet.