Tennessee Titans home field makes frictionless shopping play

Dan Berthiaume
Senior Editor, Technology
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Nissan Stadium is opening five checkout-free stores.

Nissan Stadium is opening several checkout-free stores in time for the 2022 football preseason.

Fans of the Tennessee Titans NFL professional football franchise will have access to five frictionless stores at the team’s Nashville-based home field, Nissan Stadium, during summer 2022. The stores will be operated by the stadium’s restaurant and hospitality partners, Levy and Legends, on both the concourse and club levels.

The stores will provide a frictionless shopping experience with the Zippin checkout-free platform. Leveraging the Zippin solution, the stores will enable shoppers to tap a credit card to enter and then select the items they want. Zippin’s artificial intelligence (AI) software automatically identifies the items, using overhead cameras and sensors, and adds them to a virtual shopping cart.

The consumer can put the items in their pocket, bag, purse, or simply carry them out, with no checkout required. When they exit, the purchases are automatically charged and a receipt is available online. According to Zippin, by eliminating checkout lines, its frictionless solution cuts the time it takes to get through concessions from an average of 20 minutes to as little as 20 seconds.

Checkout-free shopping will be available at these stores for the range of entertainment and other sporting events the multi-use venue hosts every year.

Sports arenas remove the friction
Frictionless shopping is becoming an increasingly popular offering at athletic and entertainment venues across the country. Aramark, the exclusive food and beverage provider at Houston’s NRG Stadium, recently opened the facility’s second store featuring Zippin checkout-free technology

And Texas A&M Athletics, its hospitality partner Levy, and Levy’s design studio, DBK Studio, are jointly equipping three food and beverage stores at the university’s football stadium, Kyle Field, with licensed Amazon “Just Walk Out” technology.

Other examples include UBS Arena, home of the New York Islanders professional hockey franchise, which recently opened two Just Walk Out-enabled stores. Fenway Park, home stadium of the Boston Red Sox Major League Baseball team, is unveiling the Instacart Caper Counter artificial intelligence (AI)-based POS system that lets customers place packaged food and beverage items for purchase, where they are automatically detected and added to the cart for contactless checkout.

Meanwhile, American Airlines Center is also collaborating with hospitality company Levy and DBK Studio, to open a new Market To-Go store utilizing an AI-based autonomous retail platform from Standard AI and mobile payment technology from SpotOn to let customers shop and checkout with a mobile app.

“At Nissan Stadium we’re always looking for ways to offer our fans the greatest level of convenience and ease of purchase,” said Adam Nuse, Tennessee Titans senior VP of business operations. “Working with Zippin will offer our fans a quick and easy way to grab the food and drink items they need, and get back to enjoying Nashville’s biggest stage, Nissan Stadium.”

“Fans are demanding quick and easy access to top quality food and drink that enhances their experience at the stadium,” said Gary Jacobus, senior VP of business development. “Forward-looking venues like Nissan Stadium are fast adopting innovative technology, like Zippin’s, and they recognize that the maximum ROI of checkout-free is fully realized with multiple stores located throughout the venue.”