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Target gets in bed with popular mattress-in-a-box brand
An online start-up has turned to a traditional retailer to help grown its brand. Target Corp. has entered into a partnership with Casper, an online brand credited with disrupting the mattress category. Target will start selling the brand’s mattresses and other products, including a few exclusive items, beginning on June 18. -
Study: Innovation will drive the unified shopping experience
E-commerce or brick-and-mortar retail environments continue to merge, and retailers are in the hot seat to optimize the customer experience. As a result, the need to adopt innovative technologies to engage shoppers has never been stronger. This was according to the “2017 Customer Experience/Unified Commerce Benchmark Survey” from Boston Retail Partners.

