TECHNOLOGY

Five things multichannel retailers should do for customers
While high bounce and exit rates can be frustrating to online retailers, nothing irks them more than seeing a high percentage of abandoned carts.

You were “this close” to making the sale. But somewhere along the sales journey, the shopper got frustrated or lost interest and left. Why? Chances are it was because you, the retailer, didn’t do enough to keep the customer engaged and motivated to complete the sale.

‘But people love our website!’ you say. ‘Shoppers adore our clothes!’ ‘What more do we need to do?’
Office Depot gets (virtually) real with customer experience
Office Depot Inc. is turning to virtual reality (VR) to enhance how products are displayed and merchandised in its stores.

The retailer is leveraging the ShopperMX online 3D VR platform from InContext Solutions to create engaging in-store experiences that provide customers with hyper-realistic virtual simulations. This may include virtually enhanced signage and product displays, as well as entirely new store concepts.

No big frenzy for Target’s newest designer collection

Target Corp.’s latest limited-edition collaboration, with the Finnish brand Marimekko, was not a bust, but it also didn’t spark the excitement and shopping frenzy that marked the launch of the retailer’s previous exclusive collections — particularly its past partnerships with Missoni and Lily Putlizer.
Survey: Which direction is CPG spending heading?

Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.

According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.
Amazon Business ready to rule B-to-B world

A ruling in the dispute between the Federal Trade Commission and Staples could hinge on whether the judge in the case is an Amazon Prime member who appreciates the online giant’s disruptive business model and potential to impact the business-to-business marketplace.
Specialty auto parts chain races for omnichannel position

As a retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories, O’Reilly Automotive Inc. helps its shoppers customize and tailor their vehicles to individual preferences.

So when the Springfield, Missouri-based chain decided to update its omnichannel customer experience, it realized a highly customizable solution would be needed. O’Reilly has selected the e-commerce platform from Broadleaf Commerce to support seamless marketing and merchandising across its mobile and Web channels, as well as its 4,571 stores in 44 states.
Target offering more deals on its Cartwheel app

Target announced it is testing an expansion of its Cartwheel app, which launched in 2013. The retailer reported that the app has saved users, in total, $475 million (and counting) to date.

The new feature expands the app to allow for digital coupons from manufacturers that offer a dollar amount discount (rather than a percentage discount).

The service is made possible through a partnership with Quotient (formerly Coupons.com), a third-party provider of digital coupons, according to a report by TechCrunch.
Walgreens issues corporate 'Red Nose' challenge as exclusive retail partner of 2nd Red Nose Day

Walgreens on Monday announced its returns as the exclusive retail partner of the second annual Red Nose Day, helping raise funds to fight kids' poverty. The campaign's iconic Red Noses - which people wear in support of the official Red Nose Day on Thursday, May 26 - returned to store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kick starting the nine-week charitable campaign.
Walmart goes omnichannel against hunger

Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers.

The retailer is launching its“Fight Hunger. Spark Change.” campaign to raise money to fight hunger. Walmart, working with five suppliers representing some of the nation’s leading food companies, will offer three ways for shoppers to take action against hunger and help families in need.
And the 10 most innovative companies in retail are…

A cloud computing/e-commerce giant heads up Fast Company’s annual ranking of the 10 most innovative companies in retail. Amazon not only topped the retail sector category, it also came in number one in the overall World’s 50 Most Innovative Companies listing. (Rounding out the top five: Google, Uber, Apple and Snap.)
Listen: Consumer Industries: Using Real-time Consumer Insights

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Consumer Industries: Using Real-time Consumer Insights,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.
Facebook soars in Q2

A jump in mobile ads and daily users contributed to another strong quarter for Facebook — one that also beat analyst expectations. For the second quarter ended June 30, total revenue rose 45% to $9.32 billion. This is a significant jump from $6.436 billion for the same period in 2016. Revenues for the quarter also beat analyst forecasts of $9.20 billion, according to Thomson Reuters. This is the ninth straight quarter that Facebook has exceeded analyst expectations.