Visa and NBC to offer integrated shopping experience for Olympic games
Fans at home watching the 2018 Olympic and Paralympic Winter Games will be able to buy Team USA apparel with just a few clicks.
NBC, broadcaster of the games, will direct viewers to a newly launched platform where they can browse and buy gear worn by athletes from the Team USA Shop. NBC will integrate the platform into on-air prompts and digital channels, directing consumers to the platform, which features similar products to what they are seeing on athletes.
The featured merchandise from the Team USA Shop is powered by Fanatics, the official ecommerce partner of Team USA. The selection will include sweatshirts, beanies, mittens, t-shirts, hats and more, and purchases will support the Team USA athletes.
The platform is now live with apparel available for purchase. But Opening Ceremony will mark the first time the shopping platform will update in real-time, and continue throughout the Games.
The platform is an extension of Visa’s Olympic Winter Games commerce experience, including the recently announced wearable payment devices, including payment-enabled gloves, commemorative stickers and Olympic Winter Games pins, all commercially available in South Korea. The wearables allow fans at the games and athletes to complete seamless and secure payments with a simple tap at any contactless-enabled terminal.
"Visa is constantly looking for new and innovative ways to bring seamless commerce experiences to fans,” said Chris Curtin, chief brand and innovation marketing officer at Visa. “While the wearables will transform the payment experiences for fans attending the Games, this integrated shopping experience is Visa’s way of imbedding the future of retail into the viewing experience for those fans cheering on Team USA at home.”
NBC, broadcaster of the games, will direct viewers to a newly launched platform where they can browse and buy gear worn by athletes from the Team USA Shop. NBC will integrate the platform into on-air prompts and digital channels, directing consumers to the platform, which features similar products to what they are seeing on athletes.
The featured merchandise from the Team USA Shop is powered by Fanatics, the official ecommerce partner of Team USA. The selection will include sweatshirts, beanies, mittens, t-shirts, hats and more, and purchases will support the Team USA athletes.
The platform is now live with apparel available for purchase. But Opening Ceremony will mark the first time the shopping platform will update in real-time, and continue throughout the Games.
The platform is an extension of Visa’s Olympic Winter Games commerce experience, including the recently announced wearable payment devices, including payment-enabled gloves, commemorative stickers and Olympic Winter Games pins, all commercially available in South Korea. The wearables allow fans at the games and athletes to complete seamless and secure payments with a simple tap at any contactless-enabled terminal.
"Visa is constantly looking for new and innovative ways to bring seamless commerce experiences to fans,” said Chris Curtin, chief brand and innovation marketing officer at Visa. “While the wearables will transform the payment experiences for fans attending the Games, this integrated shopping experience is Visa’s way of imbedding the future of retail into the viewing experience for those fans cheering on Team USA at home.”