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Amazon targets exclusive group of shoppers with new storefront

Weezer are not the only entity with roots in the 1990s making an appearance at Coachella.

Amazon is now offering a curated online storefront geared toward attendees of the upcoming 2019 Coachella Valley Music and Arts Festival. This new festival-inspired storefront gives customers the ability to order goods for the event, either in advance for delivery to their home or an Amazon pickup point, or by shipping directly to an Amazon Locker located inside the gates of Coachella.

The store features an array of items, approved by Coachella, including categories such as fashion & accessories, beauty, health & wellness, tech, and camping. Specific items available include sunglasses, sunscreen, pain relievers, bug spray, portable fans, disposable cameras, nail art, and more. Customers can shop and ship festival goods at

"Our Amazon festival storefront is a one-stop shop for Coachella attendees,” said Patrick Supanc, Amazon worldwide director of lockers and pickup. “From functional items like sunscreen and hand sanitizer, to trendy accessories like instant-print cameras and aviator sunglasses, we’ve got festival-goers covered. Combined with the first-ever Amazon Lockers located inside the festival grounds, we are helping attendees spend less time worrying about packing and more time enjoying the experience of a lifetime that is Coachella."

Coachella 2019 takes place across two weekends in April at the Empire Polo Grounds in Indio, Calif.: April 12-14 and April 19-21. From now until Thursday, April 11, customers can order goods from the targeted storefront to their home, nearest Amazon Locker, or other designated location. Beginning Thursday, April 11, customers can shop and ship directly to an Amazon Locker located within festival grounds.

The deadline to place orders for delivery during the first weekend is Sunday, April 14. Customers attending the second weekend of Coachella can ship directly to the festival starting on Thursday, April 18, with deadline to place orders for delivery on Sunday, April 21. Orders placed by noon PDT on festival days (April 12-14 and April 19-21) will receive same-day delivery at no additional cost. All packages must be picked up before each festival weekend ends. Only Coachella pass-holders will have access to the Amazon Lockers located within festival grounds.
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