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Amazon planning new Prime perks at Whole Foods

The integration of Amazon and Whole Foods Market continues to ramp up.

The online giant will begin offering new perks at Whole Foods for Prime members, including an additional 10% off already discounted products, reported CNBC. This is the first of many new Prime benefits that Whole Foods promised was on the way when it recently announced that its year-old rewards program would end on May 2.

The new Whole Foods benefits would also strengthen Amazon's increasingly powerful array of Prime offerings, the report noted.

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