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ICSC: Physical, digital retail will converge to entice holiday shoppers
Physical stores still play a crucial role in holiday shopping. That’s one of the major themes of the International Council of Shopping Centers’ annual holiday forecast, which emphasizes that, more than ever before, shoppers will expect an omnichannel experience this season. The report predicts 3.3% year-over-year growth sales at physical stores this holiday season (compared to 2.2% increase in 2015). Including online sales for physical retailers, ICSC predicts sales will rise 3.5%. -
PwC forecasts big uptick in holiday spending
In the strongest forecast so far this year, holiday spending is expected to reach its highest point since the Great Recession, led by strong digital sales. That’s according to PwC’s 2016 Holiday Outlook, which forecasts a 10% total rise in holiday spending over last year, and a 25% rise in digital sales. “The great news for all retailers is consumers are much more optimistic this holiday season,” said Steven Barr, PwC’s U.S. retail & consumer leader.

