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New PREIT loyalty program rewards retailers with shopper data
PREIT, whose portfolio includes the Plymouth Meeting Mall in Pennsylvania, the Mall at Prince Georges in Maryland, and the Springfield Town Center in Virginia, has introduced a digital shopper loyalty program that rewards participating retailers with customer behavioral data. -
Watch out Starbucks—iconic motorcycle brand adds latte to its lineup
Fans of Harley-Davidson can immerse themselves in the brand at the new “1903—A Harley Davidson Cafe” in downtown Toronto. Named for the year the company was founded, the 4,200-sq.-ft. café features a biker-themed décor inspired by the history of the 114-year-old brand. Folks who have never hopped on a Harley can get a taste of the experience by taking a test ride on the JumpStart ride simulator.