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Revitalizing the In-Store Experience
This special report explores some of the tactics that retailers can use to revitalize in-store experiences with a goal of increasing foot traffic and encouraging repeat visits — with a critical component being how physical retailers blend the perks of digital commerce with their physical store environments to provide the most seamless experience possible. -
First Look: Adidas Originals goes big in Chicago
Adidas has opened its largest Adidas Originals location to date, a 4,966-sq.-ft. flagship in the Wicker Park neighborhood of Chicago. The new outpost, which sits under a section of Chicago's elevated train system, is designed to reflect its surrounding. It is full of connections to the local creative community, including an original sculpture at the front of the store by Chicago artist POSE, and custom murals created by Tubsz, a South Side native that specializes in calligraffiti (a combination of calligraphy and graffiti.)