Trending Stores

Actress and fashion entrepreneur Sarah Jessica Parker is betting on Las Vegas.   Parker, who gained global fame as the star of "Sex and the City," has opened her fledgling retail brand's second freestanding location, at Bellagio Resort & Casino in Las Vegas. The store, SJP by Sarah Jessica Parker, offers the label's full collection of shoes, handbags and accessories in a stylish, upscale environment. It is located in Bellagio's Promenade retail corridor.   

Online made-to-measure retailer Indochino expands its brick-and-mortar footprint with its largest location to date, a 4,100-sq.-ft. space at King of Prussia mall, King of Prussia, Pa.   The new outpost caps off a busy summer for the Canadian retailer, during which it also opened a second location in New York City, and flagships in Chicago and Washington, D.C. Earlier this year, the company opened two storefronts in Canada, in Edmonton and Vancouver. It currently has a total of 17 stores in North America.    

Sephora continues to experiment with store formats, and this time it's going smaller.  

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.     The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

So what’s the bottom line? By rethinking stores and testing new ideas with customers in real-life stores, we are improving customers’ experiences and making it easier than ever for them to get what they need as quickly and easily as possible.  

Online plus-size fast-fashion retailer Eloquii is testing its first physical location, a pop-up shop in the Washington, D.C. area.  

No two stores are exactly alike at Warby Parker. But its new store in Los Angeles — the eyewear brand’s 50th outpost to date — is more unique than all the others.    Located on Melrose Avenue, the new Warby Parker pays homage to Hollywood’s moviemaking history. It even has its own green screen studio where customers can create their own mini-movies.  

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.