BUSINESS INTELLIGENCE/ANALYTICS

Macy's is streamlining its merchandising operations, expanding its exclusive products and putting increased emphasis on customer insights and data analytics as new CEO Jeff Gennette begins to make his mark on the ailing department store giant.       

BJ's Wholesale Club will leverage predictive analytics and machine learning to assist with buying decisions.   The warehouse club operator will begin using First Insight’s consumer-driven predictive analytics. The tools are designed to help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs.   

Walmart is bullish on big data — especially when it comes to finding ways to better serve its shoppers.   Big data volume continues to grow, but Walmart is using it to the company’s — and its customers’ — advantage. By analyzing the robust information flowing throughout its operations, the discounter has gained a real-time view of workflow across its pharmacy, distribution centers, stores and e-commerce, according to a company blog.   

Retailers are eager to combat the force of Amazon, but they lack the strategy, marketing dollars and digital resources to do so.   Specifically, 44% of retailers do not know how to respond to the power of Amazon, according to “A New Path for Retail: Co-Existing with the Force of Amazon.” The report is from Bluecore, a commerce decision platform provider.  

Aldi has extended its partnership with Nielsen to gain more shopper and advertising effectiveness insight.    Nielsen and Aldi announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under the agreement, Nielsen will be Aldi's preferred data and analytics provider, covering the chains' nearly 1,700 stores in 35 states across the U.S.  

Driven by the need “to solve problems for its shoppers,” Boxed is about to make it easier than ever for customers to reorder merchandise — without even having to think about it.   

Subway is more accurately planning new locations.   The fast-causal restaurant chain is partnering with location intelligence provider SiteZues, to augment its development strategy. The company’s data-driven solution will combine advanced geospatial technology and visualization with Subway’s market data. The result will be more thorough and accurate insights — the foundation Subway needs to plan and expand its market growth.   

West Elm is upping the ante on how it recommends merchandise to customers.    The company, a division of Williams-Sonoma, introduced a new online tool that utilizes artificial intelligence (AI) to detect customers’ style patterns and connect them with products they can buy at West Elm stores and online. Called the Pinterest Style Finder, the tool is powered by Clarifai’s image and video recognition AI technology.