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MOBILITY

  • AmEx: Digital security concerns influence purchase behavior

    Merchants may be losing out on potential e-commerce sales due to shoppers’ concerns over the security of their information in the digital world.  

  • Study: M-commerce growth helps shrink mobile user acquisition costs

    Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers.    This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.  

  • Panera on pace to hit $1 billion in digital sales this year

    The chain, which is known for its signature soups, sandwiches and salads, is slated to report digital sales well above $1 billion on an annualized basis. The chain is on track to be twice as high in two years, according to CNBC.  

  • UPS: International online shopping is on the rise

    More U.S. online shoppers are buying items from international retailers. To compete against these lower prices, U.S brands to step up personalization efforts.  

  • Lowe’s VR app spurs project planning

    A home improvement chain is helping shoppers better envision how to design and build their homes.   Though a partnership with Google, Lowe’s launched the Lowe's Vision app. Powered by Tango, a 3D technology developed by Google, the app leverages augmented and virtual reality to enable shoppers to begin planning their renovation needs before they even set foot inside a store.  

  • Report: Snapchat ads use augmented reality

    Snapchat’s newest filters are moving beyond the selfie.   The company is rolling out a new augmented reality ad division that lets users overlay marketers’ life-like filters on any photo they snap with their smartphone, according to ReCode.   Warner Brothers is the unit’s first advertiser, tying the lenses to promote its new movie, “Everything, Everything.” Dunkin Donuts and Netflix are next in line to launch the service, the report said.  

  • David’s Bridal alleviates stress — for associates and customers

    A specialty retailer’s new point-of-sale upgrade is helping to meet — and surpass — its customers’ expectations.   David’s Bridal has created a reputation for enabling brides—and her entire wedding party— to choose a gown right off the rack. But as it expanded its offerings and services, the retailer has also established a robust special order business.   

  • Study: Pitfalls still linger around loyalty programs

    Consumers are excited by the prospect of retailers taking their loyalty programs digital — if they can keep programs simple.   In fact, a majority of shoppers would prefer if retailers would create digital rewards programs. Not only do 71% of shoppers want the option of managing their loyalty programs on mobile phones, 70% said they would use a mobile version of their loyalty cards if they didn’t have to sign into a website or download an app.  
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