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RSR Research: Retailers doubt marketing proficiency
Walnut Creek, Calif. – While the percentage of retailers who think they know about their customers is rising, fewer retailers think they are proficient in using that knowledge for marketing purposes. According to a new study from RSR Research, “Retail Marketing 2013: Organizational Drift,” 36% of retail marketers said their customer loyalty program is a foundational element of their marketing strategy in 2013, compared to 32% last year.
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20+ Sears Hometown stores debut kitchen remodeling services
Delran, N.J. -- More than 20 Sears Home Appliance Showroom and Sears Appliance & Hardware stores in New Jersey, Pennsylvania and Delaware have unveiled kitchen remodeling services from Kitchen Tune-Up, a national kitchen and bath remodeling franchise.
The stores feature an interactive Kitchen Tune-Up kiosk, where customers can learn about options to update their kitchens, view cabinet door samples and use an iPad to see project ideas and book appointments.