European consumers seem to be taking the adage, “buyer beware” very literally.
Unsure whether their online purchase will satisfy their needs until it actually arrives, 54% of shoppers reported they think about returning an item before they have even purchased it. And this mindset runs the gamut from decisions about apparel and electrical goods to home decor and furniture, according to “Making Money Out of Returns: The Essential Guide to Managing International Returns,” a report from fulfillment provider B2C Europe.