Chain Store Age recently interviewed Sree Menon, COO of e-commerce platform Tophatter Inc., about the shifts COVID-19 is causing in the omnichannel retail environment.
Of all the changes COVID-19 has visited upon the retail industry, the catalysis of omnichannel operations might end up having the most profound and long-lasting effect.
From pharmacy cashiers to delivery drivers to customer service reps, frontline workers are a critical link in the chain that has kept our world turning through the coronavirus pandemic.