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Closing the Gap Between Online and the Store
Consumers don’t see “channels.” They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.
The practice in retail of creating different brand experiences in different channels has gone beyond being an inconvenience to shoppers. It is the central challenge that retailers are grappling with today.
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Retail’s (Sales) Force Awakens for Holiday
The idea of pure play retail has evaporated. Retail’s continuing transformation and complex landscape now centers on the convergence of digital and physical channels, otherwise known as “digical.” The industry can no longer talk about analytics in isolation anymore – the shopper’s journey is channel-agnostic and retailers are in catch-up mode.