Primark launches first U.S. brand campaignPrimark, which traditionally has relied on word of mouth brand recognition, is making a big marketing push in the United States. Amazon enables direct sales via TikTok, PinterestAmazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering. How do consumers compare Amazon and Temu? A new survey of customers who have shopped both Amazon and Temu reveals some interesting findings. Three retailing lessons from the beach boardwalk Everyone loves a classic beach boardwalk, and even the most landlocked retailers can adopt some practices that help make it a perennial summer attraction. Macy’s personalizes, expands online offers with AI Macy’s Inc. is using artificial intelligence to provide online shoppers with relevant post-purchase promotions from partner brands. Lowe’s rebrands retail media network Lowe's Companies, Inc. is changing the name and logo of its retail media network as it also expands the reach. This retailer dominates private label household penetration One retailer sells five of the top 10 private label brands by household penetration. Ahold Delhaize USA banners target ads with real-time data Four banners of Ahold Delhaize USA are signing with a new media agency to help scale and enhance the relevance of advertising efforts. Federal court finds Google in illegal search monopoly The U.S. Department of Justice has succeeded in antitrust action against Google for its search and advertising practices. Walmart among most effective TV advertisers Walmart’s ad have the most impact — across both linear and streaming TV. First Previous 5 6 7 8 9 Next Last