Ahold Delhaize USA banners target ads with real-time data
Four banners of Ahold Delhaize USA are signing with a new media agency to help scale and enhance the relevance of advertising efforts.
Giant Food, The Giant Company, Hannaford, and Stop & Shop have selected Havas Media Network North America as their media agency of record. All are brands of Ahold Delhaize USA, the U.S. subsidiary of global grocery conglomerate Ahold Delhaize.
The partnership will support strategy, planning and activation across all traditional and digital channels for the participating brands. As part of the digital execution, Havas Media Network will also implement dynamic creative optimization, which will enable the four ADUSA brands to create personalized ads based on real-time data.
"Reaching customers digitally is and will remain an integral part of advancing our brands' omnichannel strategies," said Keith Nicks, chief digital officer for Ahold Delhaize USA. "As we continue to equip our brands to compete in their marketplaces, being efficient with media not only enables our brands to be where their customers are with relevant offers – but save to reinvest in more of what their customers want."
"We're equally excited to launch capabilities that enable personalization and a great experience for our brands' customers," said Caroline Masullo, head of digital marketing, Ahold Delhaize USA. "We look forward to beginning campaigns with Havas Media Network later this year and evaluating ways to further scale the relationship over time."
"We're thrilled to be expanding our partnership with Ahold Delhaize USA and its brands," said Greg James, CEO of Havas Media Network North America. "Employing our extensive expertise in retail, proactive leadership, and the power and efficiency of a data-led strategic approach, we're excited to leverage our innovation to create solutions that help these four omnichannel brands achieve their goals."
Ahold Delhaize USA, a division of Zaandam, Netherlands-based Ahold Delhaize, operates more than 2,000 stores across 23 states under the Food Lion, Giant Food, The Giant Co., Hannaford and Stop & Shop banners.
