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Survey: Lidl poses big competitive threat
Consumers are very excited about shopping at German discount grocer Lidl — even though they have never set foot inside one of the company's stores before. Lidl's upcoming entry into North Carolina, South Carolina, and Virginia could remove $1 billion in local sales in the medium term, according to a report by global consulting firm Oliver Wyman which surveyed consumers in the three states cited above. It reveals that consumers are overwhelmingly excited about trying Lidl.