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Shopping must-haves for Generations Y and Z are…
New attitudes, behaviors and shopping preferences among Generation Z and Millennials are keeping retailers on their toes. Emerging in-store technologies and positive social media feedback are top priorities among both Generation Z and Millennial consumers. This is according to retail advisory firm HRC Retail Advisory (HRC), which surveyed 1,350 participants in North America about their shopping experiences. -
Beauty brand streamlines B2B gift card program
Sephora is all about offering top-notch service to its customers — even its business partners. According to the Incentive Research Foundation and Incentive Gift Card Council, business-to-business (B2B) gifting is becoming more prevalent across U.S. companies, as they spend $22.7 billion per year on gift cards. Sephora’s new partnership will enable the company to claim a bigger portion of this market share.