MARKETING/SOCIAL MEDIA

Nordstrom is looking to appeal to a broader audience.    The retailer on Monday called on top brands to expand their size ranges by adding more items in sizes 14, 16 and 18, along with smaller sizes zero and 2. Nordstrom also said that it is launching an "extended sizing" initiative, beginning with its new store at Westfield Century City, Los Angeles.    

Dollar General wants to make it easier for its employees to pursue higher education.   In a newly announced partnership with Bellevue University, all full-time and part-time Dollar General employees now qualify for $8,000 and $5,250 respectively in tuition assistance after working at Dollar General for a minimum of 30 days. Plus, immediate family members of employees are eligible for up to $2,625, as well.  

The acquisition of TaskRabbit allows Ikea to efficiently remove one key barrier (the dislike of furniture assembly) for a segment of customers that have until this point avoided Ikea.  

Macy's is overhauling its loyalty program, putting a new focus on its best customers.   The department store retailer is revamping its Star Rewards program with a tiered rewards system that gives its very best shoppers (those who spend $1,200 or more annually) such perks as free shipping, additional savings and earned points on every purchase.  

Walmart is looking to expand its share of the lucrative market for baby products.   The discounter announced it is relaunching its Parent's Choice line of baby essentials with an expanded line of products and a new logo. Parent's Choice, which began 20 years ago with just baby formula, will grow to 275 items. The relaunch comes as Target Corp. has been focusing on baby with new Cloud Island baby brand, which recently added has bedding and nursery decor to its assortment.   

More than three-quarters of consumers are shopping at bricks-and-mortar stores just as much as or more than they did a year ago.   That's according to Consumer View, a new quarterly report from the National Retail Federation. NRF is working with Toluna Analytics to produce the report, which is designed to gauge consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other issues.  

American Eagle Outfitters has gone omnichannel with its loyalty program.   The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.   

The nation's largest private employer is working with the country's largest social network.    Walmart has signed on to use Facebook’s Workplace enterprise collaboration platform. Launched in fall 2016, Workplace is designed to connect colleagues within a company, and allow them to message each other, share images and broadcast live videos.