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CSA Q&A: Tractor Supply CIO talks about success with BOPIS
For Tractor Supply Company, buy-online-pickup-in-store is proving a win-win, for both itself and its customers. With more than 1,600 stores in 49 states, Tractor Supply is the nation's largest operator of stores dedicated to a rural lifestyle. Online and offline, it offers a wide range of merchandise, from welders and generators to an-imal care products to men and women's workwear. Stores are typically located in towns outlying major metropolitan markets and in rural com-munities.