Study: What consumers expect when they buy online, pick up in store
In the age of evolving consumer preferences enabled by digital technologies, customers continue demanding convenience and ease of use while shopping online. Additionally, they want instant gratification of purchasing items in the store and, increasingly, a combination of the two. To this effect, the buy online, pickup in store (BOPIS) option, or click and collect experience, has become a key component of customer satisfaction, loyalty and revenue growth.