Target reveals third limited-edition Tabitha Brown collection

Target Corp. is set to unveil a new limited-edition collection of kitchenware and food items.

The collection is part of the retailer’s ongoing partnership with two-time Emmy-nominated actress, two-time New York Times best-selling author and social media personality Tabitha Brown.  Described as being “all about nourishment for the mind, body, and soul,” the new Tabitha Brown for Target assortment includes select vegan food items, tableware, entertaining items, cookware and kitchen essentials and décor. Prices range from $2.99-$90, with most items under $10.

The new collection will be available in most Target stores and online beginning Sunday, Jan. 8.  

In May 2022, Target said it planned to launch four limited-time-only collections — from summer 2022 through spring 2023 — in partnership with Brown. The collections span categories across apparel, swim and accessories items, home and office, food and kitchenware, entertaining and more.    

The first collection, which launched June 11, 2022, featured apparel, swim and accessories.   The second limited-time collection, which launched Aug. 6, 2022, was all about home.

Brown gained popularity with her viral video content that spreads joy, earning the title of one of TikTok’s top 10 creators in 2020 and amassing a loyal following of nearly 5 million. Currently, she stars in a YouTube original kids show, has a reoccurring role on Showtime’s “The Chi,” and co-owns a vegan restaurant.

“Our guests love what we’ve done in our partnership with Tabitha Brown, and I can’t wait for them to see this new collection – featuring vegan food items, refrigerated foods, meal solutions, and a range of kitchen and tabletop essentials,” said Jill Sando, executive VP and chief merchandising officer, Target. “Tabitha’s cooking has brought joy to countless people and you can see how this collection is incredibly close to her heart. There’s just so much here to help our guests bring nourishment and joy to their friends and family.” 

Tabitha Brown for Target s a progression of Target’s existing relationship with Brown, who has been an influencer partner for two years, the company said.

“This partnership is one of the many ways Target is continuing to support Black-owned businesses and partner with Black talent, creators and designers, as part of our Racial Equity Action and Change (REACH) commitment,” Target stated.