Target partners with Kate Spade for largest limited-time collection yet
Target Corp.’s newest limited-time collection will span fashion, home décor and entertaining, with an eye on value as it looks to turn everyday moments into “celebratory occasions.”
The discounter is partnering with Kate Spade New York to launch the Kate Spade New York x Target collection, which features more than 300 items, including women's, kids' and baby apparel (with extended sizing and adaptive styles), handbags, home accessories and entertaining “must-haves.” More than half of the items will be available for $15 and under, with prices starting at $5.
Launching in-store and online April 12, the collection, which is the retailer's largest designer collaboration yet, also includes an eclectic mix of drink and dining ware, colorful party décor and games. It also features select higher-priced items such as a party tent for $200 and a designer bicycle for $300.
Most Target stores will feature the collection in a dedicated shopping space. There will be an inaugural limited-time offer of store-only items, including a small capsule of Target red handbags and bicycles.
Target is offering an early preview of the collection at New York City's Grand Central Station on April 2.
“With versatile pieces that work for every occasion and can't-miss prices, this partnership brings together Kate Spade's signature style with Target's legacy of making the best design accessible to all," said Jill Sando, Target's executive VP and chief merchandising officer, apparel and accessories, home and hardlines. "Our teams worked together for two years to create this collection, and I can't wait for consumers to see everything we have to offer. It's stylish, affordable and loaded with items that'll add plenty of joy to everyday moments."
This is the third big partnership Target has announced so far this year. In February, the retailer announced it was teaming up with Champion on a line of “trend-forward” activewear and sporting goods. And in an expansion of its in-store shop strategy, Target is partnering with Warby Parker to open in-store shops offering eyewear as well as eye exams.
[READ MORE: Warby Parker to open in-store shops at Target]
In a release, Target said that Kate Spade New York's signature style is reflected throughout the collection, particularly in its assortment of apparel and accessories for women, kids and baby. Graphic tees, two-piece sets, tops, shorts, skirts and dresses in a range of silhouettes can be mixed and matched to create a personalized look.
Kate Spade, which was founded in 1993 and is a division of Tapestry Inc., is known for its whimsical and colorful approach to fashion and accessories.
"Kate Spade New York has always been rooted in joy,” said Charlotte Warshaw, VP, Americas Wholesale, global licensing & collaborations of Kate Spade New York. “Our products deliver a distinct point of view that blends effortless style with a youthful edge. This iconic collaboration with Target does just that."
