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01/13/2023

Target opened 23 stores in 2023 — here is strategy behind them and the locations

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture
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Target LA
Urban elements such as corrugated steel cladding give Target’s new store in the Silver Lake neighborhood of Los Angeles an edge.

For Target Corp., it’s all about the community when opening a new store.

The discounter has a proven strategy — design and location plus ease, inspiration and relevance — to build stores that work in and also for the community, the company said. Target put that formula to work across a variety of neighborhoods and building footprints in 2022, from suburban hubs to city centers, from Wyoming to Florida.

In all, Target opened 23 new locations last year (see list at end of article). The openings brought the company into three new markets: Jackson Hole, Wyo.; Lebanon, Pa.; and Auburn, Maine. Target also opened a small-format store in Charleston, S.C., within footsteps of the College of Charleston campus and supporting the thriving tourist destination.

Each new Target store fits into a community like a puzzle piece, filling its needs while fitting in with its vibe, the company said.  In downtown Pittsburgh, for example, the chain opened an urban location that could offer a wide grocery assortment — within a 10,000-sq-.ft space. By stocking these essentials, the store eliminated what had previously been a food desert in the community.

In addition to an updated its in-store experience, Target’s new locations have been built to connect with their communities through design. Examples include the electronic flick of the tail of the chain’s mascot, Bullseye, at its store in New York City’s Times Square to the corrugated steel cladding of its small-format site in Los Angeles’ hip Silver Lake area.

Larger Stores

In November, Target gave a glimpse of its new store footprint with the opening of a 150,000-sq.-ft. store in Katy, Texas. With a footprint about 20% larger than the current chain average, the site features a backroom fulfillment area that's five times larger than stores of similar size, providing more room for delivering online orders through the retailer’s same-day services.

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Target stores
Target’s new locations include Charleston, S.C. (top left); Jackson Hole, Wyo. (top right); New York City’s Times Square (bottom left); and Cedar Mill, Oregon (bottom right).

In addition to the larger format, Target has reimagined its store design, with a more open layout and new elements to better serve customers and employees, and advance the chain’s sustainability goals. The larger stores also support the retailer's same-day fulfillment services stores-as-hubs strategy for digital fulfillment.

The company said the new concept would be its primary focus in the coming years even as it continues to open stores of all sizes. 

“With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life,” John Mulligan, executive VP and COO, Target, said in November.

Supply Chain

 

Target is also continuing to expand its supply chain network of sortation centers, where employees take orders packed in stores and sort them efficiently for local delivery. In early 2023, it expects to have nine of the facilities up and running across the country, including new locations in Chicago and Denver.

[Read More:Target building new delivery centers for faster, more efficient shipping]

Here is Target’s full list of new stores:

  • Jackson Hole, 510 US-89, Jackson, Wyo.*
  • Kent Island, 200 Kent Landing, Stevensville, Md.
  • Times Square, 237 W 42nd Street, New York City
  • Costa Mesa, 289 E 17th Street, Costa Mesa, Calif,
  • Huntington Beach Garfield and Beach, 19041 Beach Boulevard, Huntington Beach, Calif.
  • Port Chester, 495 Boston Post Road, Port Chester, N.Y.
  • Pentagon City, 900 Army Navy Drive, Arlington, Va.
  • Wall Township, 1825 NJ-35, Wall Township, N.J.
  • Charleston King Street, 211 King Street, Charleston, S.C.**
  • Pittsburgh, 482 Smithfield Street, Pittsburgh, Pa.**
  • Brooklyn Flatbush and Church, 2101 Church Avenue, Brooklyn, N.Y.
  • Cedar Mill, 12675 NW Cornell Road, Portland, Ore.
  • Manhattan SoHo, 600 Broadway, New York City
  • Scotts Valley, 270 Mt Hermon Road, Scotts Valley, Calif.
  • Bronx Fordham Road, 215 E Fordham Road, Bronx, New York City
  • Mandeville, 3450 U.S. Highway 190, Mandeville, La.
  • Auburn Center St., 603 Center Street, Auburn, Maine*
  • Lebanon Quentin Road, 1745 Quentin Road, Lebanon, Pa.*
  • Woodmere Village Square, 27249 Chagrin Boulevard, Woodmere, Ohio
  • LA Silver Lake, 609 N Dillon Street, Los Angeles, Calif.
  • LA Huntington Park, 5731 Bickett Street, Huntington Park, Calif.
  • Katy Elyson, 22165 FM 529, Katy, Texas***
  • Homestead, 2551 NE 9th Court, Homestead, FL

* First to market

** First small format to market

*** New large format