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Dick’s Sporting Goods expands partnership with resale platform

Dick’s Sporting Goods
Dick's Sporting Goods partners with resale platform SidelineSwap.

Dick’s Sporting Goods continues developing its in-store trade-in event offerings.

The sporting goods giant is building on its collaboration with SidelineSwap, an online marketplace for new and used sporting goods it initially partnered with in August 2022 and followed up with a strategic investment in November 2022. Other notable SidelineSwap investors include eBay.

Throughout 2024, Dick’s customers will be able to drop-off their used sports gear at SidelineSwap trade-in events at select Dick’s store locations throughout the U.S. The used gear will be evaluated by SidelineSwap buying experts, and customers will be paid with Dick’s e-gift cards to use toward their next purchase. Items that do not qualify for trade-in can be donated or recycled.

According to Dick’s Sporting Goods, customers who attended its trade-in events in 2023 received an average payout of $120 for their used gear, and nearly all customers surveyed said they would be interested in reselling their used sports gear at least once per year.

Trade-in events in 2024 will be held at Dick’s locations in Pennsylvania, New York, New Jersey, Delaware, Maryland, Virginia, Massachusetts, New Hampshire, Rhode Island, Connecticut, Illinois, Michigan, Colorado, Wisconsin and Georgia, with additional states potentially to be added.

"With the start of the spring sports season approaching, this is a great time for families to take stock of what they have and what they need," said Michael Stack, VP, strategy & corporate development at Dick’s Sporting Goods. "SidelineSwap is a terrific partner that’s supportive of our efforts to make an impact in the recommerce space and our athletes really enjoy the convenience and purpose behind trade-in events."

"While recommerce in fashion receives the lion’s share of national attention, recent studies show that 77% of recommerce actually happens in categories outside of apparel, such as sporting goods," said Brendan Candon, CEO of SidelineSwap. "We are excited to increase consumer awareness in sports resale through our partnership with Dick’s and make athletes aware that they can trade-in items such as baseball and softball bats, golf clubs, hockey skates, lacrosse gear – as well as many other types of sports and outdoor gear – at our events."

Founded in 1948 and headquartered in Pittsburgh, Dick’s Sporting Goods operates more than 850 Dick’s Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the Dick’s mobile app. The company also owns and operates Dick’s House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.

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