Target adds new product categories to same-day delivery

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Target adds new product categories to same-day delivery

By Dan Berthiaume - 10/01/2020

Target is not standing idly as Amazon and Walmart continue expanding their same-day shipping capabilities.

The discount giant is adding apparel items for kids, baby and adults to the more than 65,000 everyday items already available for delivery in as little one hour from its Shipt on-demand delivery service. New selections include newborn and infant apparel for boys and girls, boys’ pants and sportswear, girls’ pants and separates and kids’ uniforms, as well as socks, t-shirts, underwear and legwear for adults. 

Target is taking this latest step to boost its same-day delivery offering as Walmart is accelerating rollout of Express Delivery, a new service that delivers items to customers’ doors in less than two hours. Meanwhile, Amazon is reportedly planning to open 1,000 small delivery hubs across the U.S. to better support same-day delivery.

Target, which purchased Shipt in 2017, previously expanded the assortment available for same-day delivery in June 2019. In addition to the new products added to Shipt’s inventory, the service also offers same-day delivery of everyday items in categories including grocery, cleaning supplies, baby, beauty, and pets. Target says it will continue adding more categories in the months to come. 

Target’s latest effort to increase the reach of Shipt follows its August introduction of the opportunity to pay per order. In addition to participating in an annual membership program with free deliveries on orders of $35 or more for a fee of $99, shoppers can purchase Shipt passes for one, three or five orders for $10, $9 or $8 per delivery, respectively. 

Shipt has seen elevated consumer demand since the COVID-19 outbreak in March, with Target adding thousands of temporary shoppers in stores across the country in response.

An independently operated, wholly-owned subsidiary of Target Corp., Shipt is available at more than 1,500 stores in 5,000 cities.