Target adds fresh, frozen grocery items to pick-up at most stores

Target has expanded the availability of fresh and frozen grocery items for in-store and online pickup.

The discount giant now offers fresh and frozen grocery products in its buy-online-pickup-in-store (BOPIS) and curbside pick-up services at 1,500 stores across the country, representing nearly 85% of its locations. Target initially offered the expanded assortment — which joins already offered grocery staples such as canned goods and cereals and includes hundreds of items across produce, dairy, bakery, meat and frozen products — at more than 400 stores in June.

The new grocery items are in addition to the more than 250,000 goods already available for pickup across categories like home, apparel, essentials and more. As with other products, grocery orders are ready within a few hours. And for curbside, the experience is completely contactless as store associates will bring the order to a customer’s car.

Target’s expansion of its same-day pickup options comes amid continuing surging online demand. The retailer’s online sales almost tripled in its most recent quarter, rising 195%. In-store pickup sales rose 60%.

Two of Target’s chief mass merchandise rivals also offer in-store pickup options for online grocery orders. Walmart recently integrated grocery BOPIS and curbside pickup services into its flagship mobile app and e-commerce site. And Amazon Prime members can place BOPIS and curbside pickup orders for grocery items at select Whole Foods stores.

“Our continued focus and investment in our team—as well as the process and technology that enables our same-day services—allowed us to bring this enhanced service to guests nationwide in record time,” Target said in a corporate blog post.