Target adds adult beverages for pickup/drive up and same-day delivery

Target Corp. is making one the fastest-growing categories in its food and beverage business available to more customers. 

Beer, wine, hard seltzers and other alcohol beverages will soon be available via order pickup and/or drive up at more than 1,200 Target across the country and via same-day delivery with Shipt at more than 600 locations. The rollout follows successful pilots in California, Florida and South Dakota in 2020.

The expanded selection will be available via order pickup and/or drive up in 29 states across the country by the end of the month, and for same-day delivery where local laws allow. 

Customers will be able to add adult beverage items to their digital cart using the Target app or Target.com and selecting “Order Pickup” or “Drive Up.” After entering their date of birth and checking out, they’ will receive a notification once the order is ready. A Target team member will verify identification upon pickup, the company said. 

“Our adult beverage category is one of the fastest-growing divisions within our food and beverage business, and we continue to hear from guests how much they love our fast, easy and safe same-day services,” said Rick Gomez, chief food and beverage officer, Target. “As we continue to invest in the products and experiences our guests love, making our wine, beer and spirits selection available for pickup and delivery is a natural next step, and we’re proud our team moved so quickly to bring this enhanced service to hundreds of additional stores nationwide.”