Survey reveals package theft is a growing problem
Social media
Half of respondents say that they are buying at least one item they saw promoted on social media for a holiday purchase. This represents a 35% jump from 2023, when 37% of respondents said social media influenced their shopping list.
Taylor Swift
Close to one in 10 (8%) of respondents – including 14% of 18 to 29-year-olds – say that this holiday season they are buying at least one Taylor Swift-related gift (like tickets, merchandise, clothing, etc.). This is a slight dip from the 9% who reported they would do so in 2023.
Buying a gift for yourself
Close to two-thirds (63%) of respondents say they are buying at least one gift for themselves, including 79% of18 to 29-year-olds.
"Retail research shows that the holiday shopping season is getting longer," said Michael Giusti, InsuranceQuotes.com analyst and author of the report. "With so much online shopping happening at one time, porch pirates have more and more opportunities to strike."
Data collection was conducted by SSRS from Nov. 1-4, 2024, among a sample of 1,006 respondents.