Survey: Majority of consumers open to using AI for financial tasks
Artificial intelligence tools are continuing to be leveraged by consumers beyond just shopping.
A new TD Bank U.S. survey revealed that roughly seven-in-10 (69%) consumers would allow a bank-provided AI assistant to complete at least one financial task on their behalf.
Nearly half (49%) have used an AI assistant in the past year to research or make a personal financial decision. Among those users, a strong majority (83%) verified the information with another source or professional.
In its most recent data, consumers were most willing to allow an AI assistant to alert them to potentially better products or rates (38%), help them avoid overdraft charges (31%) and pay recurring bills (27%).
The findings build on TD research released earlier this year, which found that nearly half (48%) of Americans were interested in an AI-powered banking assistant to help with tasks such as paying bills, setting alerts and transferring money.
"AI is giving consumers new ways to understand their options and navigate financial decisions,” said Ted Paris, head of analytics, intelligence & AI at TD Bank U.S. “As adoption grows, consumers are also drawing clear lines around where AI can help and where human judgment remains essential. For banks, the opportunity is to pair AI’s speed and capabilities with the oversight, accountability and relationships customers expect."
Nearly seven-in-10 (68%) are comfortable with banks using AI to detect potential fraud and send alerts, while half (50%) expressed trust in the use of AI-powered technology to help protect their money and financial information from fraud and cyber threats.
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Like most AI usage, trust remains key for users. More than a third (36%) of respondents cited human review of important financial decisions as a key safeguard. Another 31% each pointed to the ability to reach a person, strong privacy and data-security protections, and clear accountability if something goes wrong. Clear explanations of when and how AI is used was cited by a quarter (25%) of those surveyed.
"Consumers are open to AI when it makes banking easier, but trust depends on how the technology is designed and governed,” said Kiran Vuppu, U.S. chief information officer at TD. “As AI takes on a greater role, strong oversight, clear accountability and human involvement will remain essential to delivering better experiences and outcomes for customers.”
The September 2026 TD AI Omnibus was conducted by Big Village from Sept. 18–20 among 1,008 respondents.
