7-Eleven Inc. is getting into the seasonal spirit with its online licensed gear and memorabilia store.
The convenience giant is now featuring a collection of holiday-themed apparel and accessories on 7Collection, an online merchandise shop featuring exclusive apparel and accessories, such as vintage tees and hats, it first opened in summer 2022.
The collection features a range of gifts and home accessories, including holiday sweaters, gift wrap and bags, beverage accessories, holiday ornaments, beanies and hats, and e-gift cards redeemable for any and all merchandise available on 7Collection.com. 7Collection will offer shoppers 25% off all merchandise Nov. 22-26. On Cyber Monday, Nov. 27, shoppers who purchase one item will receive 50% off the second item purchased.
"After some epic 7Collection drops in 2023, we're closing out the year with new holiday apparel and accessories that will be on every 7-Eleven superfan's wish list," said Marissa Jarratt, 7-Eleven executive VP, chief marketing & sustainability officer. "We curated this collection with all of our brand fans in mind - car accessories for car lovers, beverage holders for Big Gulp and coffee drinkers, and new apparel for fashion aficionados. This collection captures the spirit of the season, blending our brand's iconic style with a touch of holiday magic."
7-Eleven’s digital licensed merchandise venture follows in the footsteps of a number of retailers in the fast food vertical. Fast food chains including Dunkin’, McDonald’s, White Castle. and Arby’s have all opened online shops selling branded merchandise, including holiday-themed seasonal collections.